How Do You Explain A Product Concept?

What is product concept example?

Example of Product Concept Apple is one company which works highly on product concept to get the best products to their consumers.

Apple’s products are perceived to be very high quality with innovative features and great performance.

Customers go after the products of Apple and that creates a marketing pull..

What are the 7 types of product?

Types of Product – Goods, Services, Experiences, Convenience, Shopping, Specialty Goods, Industrial Goods and Consumer Goods.

What is the main focus of selling concept?

The selling concept focuses on the increase of sales whether the customer needs it or not. It also means that you want to increase the transaction of sales, instead of building a relationship with him. It’s based on the assumption that the customers would like the product if you convince them well.

What is an example of an idea?

The definition of an idea is a thought, belief, opinion or plan. An example of idea is a chef coming up with a new menu item. Something, such as a thought or conception, that is the product of mental activity. … In the philosophy of Kant, a concept of reason that is transcendent but nonempirical.

What is product selling concept?

Production and product concept both focus on production but selling concept focuses on making an actual sale of the product. Selling concept focuses on making every possible sale of the product, regardless of the quality of the product or the need of the customer.

What is new product concept?

A new product concept is basically a blueprint for your idea. When developing a new product concept, you should: describe it from your customers’ point of view. list features and benefits of your product that may appeal to customers. research and determine your target audience.

What are the examples of selling concept?

Examples of companies that use the selling concept are life insurance and timeshare companies. Salespeople in these industries research their target demographic and focus their advertising and promotion on the results of that research to sell as many units of a product as they can to increase profits.

How do you explain a concept?

8 simple ideas for concept development and explanationUnderstand your audience. … Define your terms. … Classify and divide your concept into ‘chunks’ … Compare and contrast. … Tell a story or give an example to illustrate the process or concept. … Illustrate with examples. … Show Causes or Effects. … Compare new concepts to familiar ones.

What is the importance of product concept?

Product concept in marketing puts more emphasis on the idea that companies can only achieve success by meeting the demands of their customers. Since the beginning, customers have always been the driving force behind every business, and this clearly explains why the concept is an integral part of any marketing plan.

What is a concept example?

In the simplest terms, a concept is a name or label that regards or treats an abstraction as if it had concrete or material existence, such as a person, a place, or a thing. … For example, the word “moon” (a concept) is not the large, bright, shape-changing object up in the sky, but only represents that celestial object.

How do you create a concept?

StepsStep 1: Develop a Problem Statement. … Step 2: Select the Brainstorm Team. … Step 3: Organize the Brainstorming Session. … Step 4: Provide Background for the Brainstorm. … Step 5: Break the Ice. … Step 6: Individual Idea Generation. … Step 7: Expand Ideas. … Step 8: Select and Refine the Two to Three Best Ideas.More items…

What are the 5 marketing strategies?

The 5 P’s of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically. The 5 P’s of Marketing, also known as the marketing mix, are variables that managers.

How do you write a product concept?

When it comes to writing killer new product concepts, there are a few simple rules to follow.Use consumer language. … Don’t presume to know what consumers are thinking. … Avoid vague insight statements. … Think about the product in a consumer context. … Use inspiring words, but not over-the-top words.More items…•

What are the 4 types of product?

Marketers usually classify consumer products into these 4 types of consumer products:Convenience products.Shopping products.Speciality products.Unsought products.

What are main concepts?

Identify the main concepts in your research question by selecting nouns important to the meaning of your question. The same is true with research questions—the main concepts can be at the beginning, middle, or end. …