Quick Answer: Is It Time To Rebrand?

What is a rebranding strategy?

Rebranding.

Rebranding is the process of changing the corporate image of an organisation.

It is a market strategy of giving a new name, symbol, or change in design for an already-established brand.

The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market..

How do you handle rebranding?

Managing a company rebrand, however, comes with its own set of challenges….Next, start the five-step rebranding processKnow your vision; plan for results. … Define key stakeholders. … Establish a communication plan. … Create a project timeline. … Design the ultimate project plan.

How do you successfully rebrand?

Successful Rebranding TipsEstablish the Purpose of the Rebrand. Before going right into a rebrand, first make sure you are clear on the purpose. … Have a New Brand Vision. … Make Your Rebrand Known. … Stay Consistent. … Experiment and Be Creative. … Notify Your Vendors.

What is included in a rebrand?

This is the part of the rebranding strategy where you develop the visual elements that will communicate your brand. Think firm name, logo, tagline, colors, business card design, stationary, and the like.

How to Rebrand Your Logo DesignIsolate your old logo’s best qualities. … Look to your brand’s past. … Strive for simplicity. … Focus on the most important colours. … Embrace both new trends and classic traditions. … Optimise readability. … Add interest with hidden meanings.

How do you communicate with a rebrand?

Before the rebrandEstablish a new messaging framework. … Identify the scope and timeline of work required. … Communicate the rebrand internally. … Communicate the rebrand to all clients and stakeholders. … Communicate the rebrand to the wider market. … Stop referencing the old brand. … Keep talking.

Why do companies change their products?

Making changes to the product or the manner of its delivery may be necessary in order to be more efficient, improve the product or service with additional or improved customer benefits, or perhaps to modernise its appearance, especially with a long established product.

Is rebranding a good idea?

Rebranding your company can be a great way to revitalize your business, attract new customers, and reposition yourself in the market place. … YouTube’s thought-out rebrand strategy shows how important every last detail becomes when you decide to change up your company’s branding and messaging.

Is it okay to rebrand?

Yes, a rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial. Just because you don’t like your brand’s logo doesn’t mean you need to scratch everything. As has been well-publicized, a disastrous rebrand can hurt both your reputation and your bottom line.

Why would a business want to rebrand?

Businesses often need to rebrand, and it can be a result of many reasons, including international growth, new management, a bad reputation or an outdated image. Whatever the reason, it’s important to create a stellar brand that people will remember.

What are the advantages of rebranding?

The positive effects of rebranding a company are pretty clear….REBRANDING PROSATTRACT NEW CUSTOMERS. After you’ve been in the market for some time, your image and company message may have become stagnant, and maybe even irrelevant to your audience. … ACHIEVE NEW GOALS. … INCREASE ENGAGEMENT. … STREAMLINE MESSAGING.

Is it rebrand or re brand?

Rebranding is simply changing the brand’s identity. It typically includes changing most or all of the brand identity elements such as the name, icon, colors, type font and tagline. The identity change may also be accompanied by brand repositioning.

What do you think about when rebranding?

7 things to consider when planning a rebrandCheck out your competitors. This is especially important if you are operating within a saturated market, as you want to stand out. … Understand who is creating your design. … Take stock of everything that will be rebranded. … Invest in typography. … Avoid using stock images where possible. … Are there things you can keep? … Be bold.

How do you implement a new brand identity?

STEP 1: Complete Your Brand Strategy. … STEP 2: Dig Into Your Current Brand Identity. … STEP 3: Know Your Personas. … STEP 4: Identify Your Competition. … STEP 5: Write Your Creative Brief. … STEP 6: Brainstorm Your Visuals. … STEP 7: Design Your Individual Elements. … STEP 8: Build Your Brand Style Guide.

What does it mean to rebrand yourself?

“Rebranding just means changing how others view you,” says Dorie Clark, branding expert and owner of Clark Strategic Communications in Boston and author of “Reinventing You.” Three compelling reasons to consider it: The economy.

How much does it cost to rebrand a small business?

How Much Does Rebranding Cost? Most small businesses can expect to invest $90,000 to $180,000 and six to eight months to transform their brand. Studies show that the average B2B business spends about 5 percent of their revenue on marketing.

How often should you rebrand your company?

every 7-10 yearsOn average, businesses rebrand once every 7-10 years, a process that often involves restyling the colour palettes, logos, photographic style and visual language. In some cases, changing the name might be necessary. While there’s often one main reason, a combination of factors can motivate a rebrand.

How do you rebrand a product?

Step-by-Step Process for RebrandingQuantify the reasons for the rebrand and conduct a brand audit. … Assess the risks/ROI. … Naming – Are you selecting a new brand name? … Determine your new brand positioning. … Define your brand architecture. … Summarize your brand strategy and write your creative brief. … Select your creative team.More items…