Quick Answer: What Is A Customer Promise?

What is customer service promise?

Your service promise must complement and support your organisation’s mission and vision statement.

However, it also needs to clearly target what service the customer will experience at your business.

In many ways, your service promise becomes your guarantee about the service customers can expect to experience..

Why is a brand promise important?

Your promise to customers is a core, and sometimes unspoken, part of your brand identity. It is what you tell customers, either explicitly or implicitly, they can expect from your business. It sets their expectations on the quality of your products or services, and gives them a feeling about your brand.

What is Nike’s brand promise?

Nike – The Nike brand promise goes way beyond its famous tagline, “Just do it.” Nike’s brand promise is: “To bring inspiration and innovation to every athlete* in the world.” The asterisk in the brand promise says that if you have a body, you’re an athlete.

What is the message of Nike?

Our mission is, To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete. To learn more about how we deliver on that mission, please visit About Nike.

What is your brand promise example?

Here are a few of the best Brand Promise examples: Nike – “To bring inspiration and innovation to every athlete in the world.” Nationwide Insurance – “Nationwide Is On Your Side” Coors Light – “The World’s Most Refreshing Beer”

How you can better bring the brand to life?

How to bring your brand to lifeDiscover your brand. To bring your brand to life you first need to know what it is. … Define your brand. After discovering your brand, you need to define it. … Give examples and guidance. … Have a brand day. … Foster a brand environment. … Run regular activities. … Use your values in appraisals. … Give your brand a seat at the table.

What is a consumer promise?

A brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company. The more a company can deliver on that promise, the stronger the brand value in the mind of customers and employees.

What is Apple’s promise to its customers?

Apple: “Think different.” Apple’s brand promise is two-sided–their guarantee to create products based on seeing the world a little differently, and their promise to inspire their customers to do the same.

What is Coca Cola’s brand promise?

“Our central promise at The Coca-Cola Company is to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference.”

What is good customer service quotes?

120 Inspirational Customer Service Quotes”Don’t try to tell the customer what he wants. … “Assumptions are the termites of relationships.” – Henry Winkler. … “There is only one boss. … “Just having satisfied customers isn’t good enough anymore. … “Your most unhappy customers are your greatest source of learning.” – Bill Gates.More items…•

What can you promise to your company?

5 Promises You Need to Make When Starting a CompanyI promise to celebrate the little things and take joy in the small wins and moments. It’s not always about the grand gestures. … I won’t compare you to others. … When we are together, I will give you 100% of my focus. … I will be honest and open with you. … I will love you when you are old.

What is Apple’s brand personality?

The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

What is Google’s brand promise?

Google: Organize the world’s information and make it universally accessible and useful.

How do you measure brand promise?

Getting behind your brand promiseMeasure. Conduct customer and employee surveys to determine how well your brand promise resonates with both customers and employees. … Monitor. Keep regular tabs on how well you deliver on your brand promise and create standards that operationalize it. … Train and engage.

How do you make a brand promise?

How do you write a brand promise?Step 1: Understand how customers see your existing brand.Step 2: Place your brand in the market on these four dimensions.Step 3: Define your customers.Step 4: String these together in a sentence.